How Investors Can Use UX to Identify Better Startups

This article is based on a presentation by Erik Wingren and Petra Wennberg Cesario by Julian Scaff Startups are cool and exciting, and the opportunity to innovate and build a profitable business (or get bought by a big company for a lot of money) is tantalizing for both the founders and investors. But the stark […]

2017 SOLA/HACK!

Design Thinking and Social Entrepreneurship Hackathon for South L.A. Members of a community are too often relegated to being mere spectators of change. How can they instead become active participants and influencers in the changes that affect them most? In this third annual design hackathon event, participants used design thinking and UX methods in an […]

On Visioning

Why Purpose and Ethos Lead to a Stronger Vision “The visionary starts with a clean sheet of paper, and re-imagines the world.” ~Malcolm Gladwell In his 2009 TED talk “How Great Leaders Inspire Action,” Simon Sinek famously asserted “People don’t buy what you do. They buy why you do it.” This is true for customers of […]

8 Ways Apple Can Save the MacBook Pro (Hint: it’s all about UX)

The Problem The release of the new MacBook Pro computers with the Touch Bar feature has not gone smoothly for Apple. Chief amongst the problems with this latest iteration of Apple’s flagship portable computer is poor and inconsistent battery life, the primary reason why Consumer Reports for the first time initially did not recommend the […]

Designing Resiliency

We are living during a period of history defined by uncertainty. Global climate change, political and social upheavals, demographic shifts and other large scale changes mean that past trends do not necessarily predict future ones. But this is also a period when design as a field is more prominent than ever, giving us tools to […]

Designing Change for Good

The following is the original text from my talk at TEDx Crenshaw that took place in Los Angeles on Saturday, October 24, 2015. The video of the talk is included below. Special thanks to my editor Crystal Clayter for helping me write this piece and prepare for the talk.   I want to share with you a couple of things […]