UX Design is Impossible. So How Do You Do It?

“Nightlife design is a set design for a play that hasn’t been written.” -Serge Becker, Experience Designer It’s sometimes said that UX design is impossible because you can’t design the user.  People are slippery and individualistic and won’t behave the way they’re supposed to.  The UX designer profiles user personas, writes narratives, defines parameters and […]