Experiential Design in a Shot Glass

A technology entrepeneur named Brett Cramer, founder of the Spice Lab, is obsessed with salts.  He buys them by the container-load (I mean those small house-sized shipping containers) from all over the world–Himalayan salts, Hawaiian salts, smoked salts, spicey salts, etc. etc.–and sells them to foodies and gourmets.  If you think salt is just salt, […]