How Investors Can Use UX to Identify Better Startups

This article is based on a presentation by Erik Wingren and Petra Wennberg Cesario by Julian Scaff Startups are cool and exciting, and the opportunity to innovate and build a profitable business (or get bought by a big company for a lot of money) is tantalizing for both the founders and investors. But the stark […]

On Visioning

Why Purpose and Ethos Lead to a Stronger Vision “The visionary starts with a clean sheet of paper, and re-imagines the world.” ~Malcolm Gladwell In his 2009 TED talk “How Great Leaders Inspire Action,” Simon Sinek famously asserted “People don’t buy what you do. They buy why you do it.” This is true for customers of […]

Designing Resiliency

We are living during a period of history defined by uncertainty. Global climate change, political and social upheavals, demographic shifts and other large scale changes mean that past trends do not necessarily predict future ones. But this is also a period when design as a field is more prominent than ever, giving us tools to […]

The Myth of Youth in Design Innovation

“It takes a long time to become young.” ~Pablo Picasso There is a brutal culture of ageism in the tech sector and Silicon Valley, and this ageism that worships youth above all else spills over into the design sector as well. When tech giants such as Mark Zuckerberg declare that “Young people are just smarter” […]

UX Design and Social Entrepreneurship

“The human-centered focus, and the rigor and creativity required to maintain that focus over the entire course of the work, sets design thinking apart from other methods of problem solving.” ~Sarah A. Soule Design thinking has been adapted as an effective methodology not only for product design and business models but also for social entrepreneurship. […]

Creative Leadership for Innovation and Agility

“Creativity requires the courage to let go of certainties.” -Erich Fromm The field of design is undergoing a period of rapid change, with disciplines broadening and overlapping and designers taking a more active role in leadership and innovation. There are more designers serving as executive of companies than at any time in history, and the […]