How Investors Can Use UX to Identify Better Startups

This article is based on a presentation by Erik Wingren and Petra Wennberg Cesario by Julian Scaff Startups are cool and exciting, and the opportunity to innovate and build a profitable business (or get bought by a big company for a lot of money) is tantalizing for both the founders and investors. But the stark … Continue reading How Investors Can Use UX to Identify Better Startups

Advertisements

On Visioning

Why Purpose and Ethos Lead to a Stronger Vision "The visionary starts with a clean sheet of paper, and re-imagines the world.” ~Malcolm Gladwell In his 2009 TED talk “How Great Leaders Inspire Action,” Simon Sinek famously asserted “People don’t buy what you do. They buy why you do it.” This is true for customers of … Continue reading On Visioning

Designing Resiliency

We are living during a period of history defined by uncertainty. Global climate change, political and social upheavals, demographic shifts and other large scale changes mean that past trends do not necessarily predict future ones. But this is also a period when design as a field is more prominent than ever, giving us tools to … Continue reading Designing Resiliency

The Feminist Tech Company: Ways and Reasons to Build a Culture of Equality and Inclusion

by Julian Scaff / edited by Crystal Scaff This article is based on my keynote talk at the Wonder Women Tech Conference in Long Beach, California on July 17, 2016. The tech industry has a problem. For all its progressive leanings and inherent coolness, the industry has a big problem with diversity. This problem is … Continue reading The Feminist Tech Company: Ways and Reasons to Build a Culture of Equality and Inclusion

The Myth of Youth in Design Innovation

"It takes a long time to become young." ~Pablo Picasso There is a brutal culture of ageism in the tech sector and Silicon Valley, and this ageism that worships youth above all else spills over into the design sector as well. When tech giants such as Mark Zuckerberg declare that “Young people are just smarter” … Continue reading The Myth of Youth in Design Innovation

UX Design and Social Entrepreneurship

"The human-centered focus, and the rigor and creativity required to maintain that focus over the entire course of the work, sets design thinking apart from other methods of problem solving." ~Sarah A. Soule Design thinking has been adapted as an effective methodology not only for product design and business models but also for social entrepreneurship. … Continue reading UX Design and Social Entrepreneurship

Creative Leadership for Innovation and Agility

"Creativity requires the courage to let go of certainties." -Erich Fromm The field of design is undergoing a period of rapid change, with disciplines broadening and overlapping and designers taking a more active role in leadership and innovation. There are more designers serving as executive of companies than at any time in history, and the … Continue reading Creative Leadership for Innovation and Agility