Category Archives: Design

How Investors Can Use UX to Identify Better Startups

This article is based on a presentation by Erik Wingren and Petra Wennberg Cesario

by Julian Scaff

Startups are cool and exciting, and the opportunity to innovate and build a profitable business (or get bought by a big company for a lot of money) is tantalizing for both the founders and investors. But the stark truth is that about 90% of startups fail. Some of the reasons for this are beyond the control of the people involved in the startup, but many of the reasons for failure are absolutely in their control. It’s critical for founders and investors alike to know what those controllable factors are as early as possible. A large majority of those factors have to do with User Experience, and so below I’m going to look at each one of those factors to see how good UX design done early can help a startup avoid common pitfalls, and help investors better evaluate their chances of success.

20-Reasons-Startups-Fail

CB Insights compiled a list of startup post-mortem failures. Not all the reasons for failure have to do with UX, but most of them are either entirely UX or UX-related. This means that UX is by far the number one reason that startups fail. Let’s examine the top factors along with the percentage of failed startups that cite each as a reason for their failure:

1. No Market Need – 42%

This was by far the number one factor of why startups failed. It’s pretty simple: if nobody wants your product, then you have no business. So how can you find out if there’s a market need for your product or service? User research and user testing are the best methods to find this out, and you should know this before you start building anything. A startup that hires a UX designer (or has a UX designer as a founder) before they hire an engineer is already off to a good start.

If you’re an investor, make sure that a startup has done their UX research before they started building anything.

2. Ran Out of Cash – 29%

Typically a lot of engineering time and money is spent fixing bad features, or re-doing work that wasn’t done right the first time. User research, lean prototyping and testing helps ensure that you’re building the right product with the right features before you start building it. In fact, UX has been shown to reduce development time by 30%-50%. That adds up to a lot of money!

If you’re an investor, you want to look for startups that are using UX to build the right product in the right way and not just wasting development money.

3. Get Outcompeted – 19% / Poor Product – 17%

Getting outcompeted and making a poor product are closely related. Most companies don’t have a unique product or service and have to compete in a crowded marketplace. The factors that give products an edge over their competition are typically superior functionality, ease of use, and a positive emotional experience with customers. Factors that kill a product’s competitive edge are poor functionality, complexity, and customer frustration. A study by Gartner revealed that 90% of companies believed customer experience to be their primary differentiator.

Making a really good product is hard, and nobody gets it right the first time. UX design follows an iterative design process, meaning products are developed in lean cycles of researching, testing and improvement, leading to incremental, data-driven design solutions. If a product has flaws (and all do) it’s very difficult to identify those flaws and how to fix them without using the UX design process.

If you’re an investor, look for startups who are leveraging UX design to ensure high quality and gain a competitive advantage.

4. Poor Marketing – 14%

Knowing who your customer is and what they need leads to a deeper understanding of how to market your product to them. Further, UX design helps to create a differentiated brand and product proposition. The best marketing in the world can’t cover up a poor user experience.

In you’re an investor, look for startups that leverage their user experience as an integral part of their branding and marketing experience.

5. Ignore Customers – 14%

This is a no-brainer from a UX standpoint. The UX design process is also called ‘human-centered design’ because the focus from start to finish is on the people who use the product. If a startup isn’t doing UX research and testing, they’re flying blind.

If you’re an investor, look for startups who pay attention to their customers with UX research and testing.

6. Lose Focus – 13% / Pivot Gone Bad – 10% / Burnout – 8% / Failure to Pivot – 7%

Managing a product and a business through iterations and growth cycles is tricky, and it’s very easy to lose focus on the core customers and/or core business model. With it’s user-centered iterative methodology, UX design helps startups to stay focused on core business objectives, the most important features, and to know when to pivot and how. Keeping good focus and getting positive results prevent burnout because teams won’t waste time building the wrong product or features.

If you’re an investor, look for startups who leverage UX to stay focused and respond intelligently to change.

How do you know if a startup has done “good” UX?

Here is a checklist of key indicators that a startup has done good UX and not just thrown around some buzz words:

  • Have they done User Research? When pressed for time, it’s common for research to be the first thing cut, but this can lead to catastrophic wastes of time and money, and ultimately business failure.
  • Do they understand the entire Customer Journey? The user experience doesn’t just begin and end with the customer using your product. To really understand the user, they need to know their entire journey through deep user research.
  • Do they Prototype and Test before development? The most common mistakes that startups make are building products nobody wants, not being able to compete, and building poor quality products. The only way to know they’re building the right product with the right features is if they prototype and test. This also helps ensure they won’t run out of money building the wrong thing.
  • Do they have Senior Design Leadership? It’s critical that design thinking and usability are core company values. This only occurs when design experts are at the leadership table, in the form of a founder, a Chief Design Officer or VP of Design, or a company that keeps a UX design agency on retainer to serve that same role. Senior Design Leadership is so important that some Silicon Valley investment firms will only invest in startups that have designer founders, and many VC firms are hiring designers to help evaluate opportunities.

If you’re a tech entrepreneur, investing in UX design is the most effective way to boost your chances of success. If you’re an investor, it should be the number one thing you look for in a startup investment. Research definitely shows that UX is the key.

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2017 SOLA/HACK!

Design Thinking and Social Entrepreneurship Hackathon for South L.A.

Members of a community are too often relegated to being mere spectators of change. How can they instead become active participants and influencers in the changes that affect them most?

In this third annual design hackathon event, participants used design thinking and UX methods in an entrepreneurial spirit to address social, economic, and environmental challenges specific to South LA Participants first learned about these challenges with two kick-off talks: Julian Scaff, organizer of the event and Design Director at the agency Interactivism, talked about economic and environmental challenges facing South LA, focusing particularly on the complex issue of gentrification. Zaneta Smith, director of TEDx Crenshaw and an expert in social work, talked about the socio-economic issues facing local residents, young people, and homeless population. Then participants formed teams to brainstorm and rapidly prototype solutions. At the end of the day all the teams pitched their projects, and a winner was decided by democratic vote. Eventually all the projects will be featured on the TEDx Crenshaw website so that they can be exposed to city officials and private investors to inspire real solutions in the local community.

The winning idea was a smartphone app called “Open Door” designed by Jessica Rahman, Sapphira Dai and Kiki Lowry. Lunch, prizes and space for the event were provided by General Assembly. Below is a description of their project with screens of what the app would look like.

Open Door App Proposal 

There are 44,000 people in Los Angeles County that are homeless. Of these, only 16-20% of adults are employed. There currently is no easy-to-navigate tool for this population to find job and housing opportunities in LA, despite existing resources.

Open Door is a mobile application connecting persons who are homeless and/or formerly incarcerated with employers and home listers, including social enterprises, who empathize with the aforementioned populations.

OpenDoor_4web1.jpg

Loading and sign-up screens.

OpenDoor_4web2

Job search and apply for job screens.

OpenDoor_4web3.jpg

On left: Confirmation screen. On right: Zaneta Smith, Jessica Rahman, Sapphira Dai, Kiki Lowry, and Julian Scaff.

 

Special thanks to Miki Reynolds, Kellie Cockrell and Auriel Jimenez at General Assembly for their invaluable help in making this event possible.

8 Ways Apple Can Save the MacBook Pro (Hint: it’s all about UX)

MacBook Pro dongles

You may have to use up to 17 dongles with your new MacBook Pro.

The Problem

The release of the new MacBook Pro computers with the Touch Bar feature has not gone smoothly for Apple. Chief amongst the problems with this latest iteration of Apple’s flagship portable computer is poor and inconsistent battery life, the primary reason why Consumer Reports for the first time initially did not recommend the laptops. Consumer Reports has since changed their recommendation after Apple released a fix. But even with this problem apparently corrected via a software update, there are other serious usability problems, as well as a user base that is largely underwhelmed with the lack of innovative improvements that could actually improve the user experience.

The reduction of ports down to just two or four Thunderbolt 3 ports on the 13” and 15” models respectively seriously hampers how professionals use the MacBook Pro. There are still too many hard drives and other peripherals and input devices that use USB and FireWire to be thrown away and replaced. Users can purchase expensive adapters for all their externals, but forcing users to buy and use a pile of dongles is clunky, terrible UX.

The Touch Bar was the most vaunted new feature on the revamped MacBook Pro. It’s essentially a second small touchscreen display that replaces the function keys, allowing for customization of the UI for different software applications. Apple calls this “A revolutionary new way to use your Mac.” However cool this may look, it seems to create more usability problems than it fixes. First is that using the Touch Bar for executing certain tasks is slower than using keyboard shortcuts because as a flat touchscreen it has no tactile feel. The user must take her hands off the keyboard and her eyes off the screen to look at and use the Touch Bar, thus disrupting their workflow both physically and psychologically. Ten of my students currently have MacBook Pros with the Touch Bar, and all of them report that they thought the feature was cool at first, but stopped using it because it was slow and not very useful.

Contributing to this degradation in speed and efficiency is the fact that the Touch Bar changes functionality when you switch software applications. While customization might seem like a powerful feature, it’s long been a well known fact in the HCI field that one of the most common causes of user error is what’s called ‘modality changes’, i.e. when the functionality of an interface element with the same look and/or location changes it’s functionality depending on what mode the software is currently in. One of the ways that professional or power users achieve greater speed and proficiency is by committing commonly used functions to subconscious muscle memory, so that for instance a user doesn’t have to think too hard or look at the keyboard to hit ‘Command-S’ to save a document, they just do it automatically. If, however, ‘Command-S’ functioned as ‘Save’ in Pages but in Keynote created a shape then users would be prone to making errors by accidentally hitting ‘Command-S’ in Keynote when they intended to just save their document. Further, users would have to work more slowly and think about what modality the software is currently in. I have observed this with my students: they stop, look at the Touch Bar, and have to think about how to use it every time. A quick ‘Command-Tab’ switches applications, and therefore modalities. That’s why they quickly stopped using the Touch Bar: it’s bad UX, especially for power users.

Some other lower-level annoyances about the MacBook Pro:

  • Standard RAM and hard drive storage is too small for pro users
  • Lost the HDMI port for HD displays and projectors
  • Lost the SD memory card slot used by most professional DSLR cameras
  • No touchscreen display

Collectively, these all add up to the MacBook Pro creating more problems than it solves. So below I’ve outlined features and functionalities the MacBook Pro could have to make it a really innovative, powerful, and most importantly user-friendly portable computer.

But first we need to look at…

Who is the user?

The MacBook Pro, as it’s name implies, is for professional users. This is a pretty broad category, but for this exercise I’m going to focus on a core professional user group that Apple has long catered to: Creative Professionals. This includes designers of all disciplines (graphic designers, illustrators, interaction designers, architects, 3D artists, etc) and media makers (photographers, videographers, film/tv editors, special effects artists, etc). Some commonalities shared between creative professionals include:

  • Use of memory- and processor-intensive software such as the Adobe Creative Suite, Final Cut Pro, Maya and AutoCAD
  • Need for large, fast and local storage capacity (cloud-based storage is too slow for working on very large files)
  • Need to work quickly through complex tasks
  • Often need for tactile input, i.e. via a tablet input device
  • Need to connect external devices for input (graphics table, track ball, video controller), hard drive arrays with fast connections, multiple external monitors for working, external HD displays and projectors for presentations, small memory storage devices such as USB thumb drives for quick file transfers and SD cards for professional digital cameras
  • Need for durability as they are sometimes working in different environments (working remotely in Starbucks, on movie sets, visiting clients, etc.)

And let’s also keep in mind one more important thing: not one single professional user has ever told me that they really need their MacBook Pro to be thinner and lighter. Apple seems to be obsessed with this. Pro users are not.

So now that we have a few insights into the needs of professional users, let’s look at some features that would help solve these user needs:

Eight Ways to Save the MacBook Pro

  1. First of all let’s ditch the Touch Bar. It doesn’t seem to serve any of these user needs, and creates usability problems rather than solving them.
  2. Next let’s focus on memory. Pro users need lots of memory to run applications and store large files, and although Apple wants people to pay for their cloud services, this doesn’t work for how pro users actually work. Let’s make the standard base-level memory 16GB of RAM (upgradable to 32GB or 64GB) and hard drive storage starting at 1TB (upgradable to 2TB or 3TB).
  3. Pro users have evolving storage needs. Let’s make both RAM and HD memory user upgradable.
  4. To help pro users work more quickly and efficiently, Apple should design add-ons for their pro software such as Final Cut Pro and Logic Pro. These can include keyboard overlays that teach keyboard shortcuts (proven efficiency boosters) and different types of mouse-like input devices specific to these softwares.
  5. Many pros use tablets for a more tactile input device experience. Apple should follow the route of Microsoft and others by giving the MacBook Pro a touchscreen display with stylus. They already have something like this with the iPad Pro, but iOS doesn’t run most of the professional software. Let’s bring that iPad Pro functionality to the MacBook Pro.
  6. Speaking of the iPad Pro, let’s make it interoperable with the MacBook Pro by making the iPad Pro a portable dual display option. Let’s allow users to connect an iPad to the MacBook Pro and use the iPad as a second touchscreen display. The Microsoft Surface Pro can’t do that…yet.
  7. Pro users already may have to connect multiple external devices to their MacBook Pro. Let’s not make that even clunkier than it already is by forcing them to stick a bunch of dongles between the computer and the externals. Let’s create a customizable, modular port bay on one side so the user can choose between these two options: three Thunderbolt 3 ports + 1 USB-C port —OR— two Thunderbolt 3 ports + one USB-C port + one FireWire 800 port. And let’s add back the SD card slot for pro photographers and videographers.
  8. Durability is something that is not usually a priority with the industrial design of computers, but so-called ‘Tough PC’s’ have been around for a long time. So let’s really set the MacBook Pro apart from the competition by making it waterproof (to one meter…let’s be reasonable), dustproof and shockproof.

Conclusion

To design great products that are usable AND innovative, Apple needs to use the UX process to understand it’s users, design to their needs, and test extensively. Ultra-thin laptops with Touch Bars are neat, but they don’t solve any usability issues and don’t serve the needs of professional users. Beautiful aesthetics can deceptively mask poor usability as explained in this excellent article on The Aesthetic-Usability Effect by Kate Meyer.  A beautiful, ultra-thin laptop with a not-very-useful Touch Bar and a bunch of dongles hanging off of it isn’t innovative, and it’s not good design.

Designing Resiliency

Climate Change, AI, Cyberesecurity, and Experience Design

We are living during a period of history defined by uncertainty. Global climate change, political and social upheavals, demographic shifts and other large scale changes mean that past trends do not necessarily predict future ones. But this is also a period when design as a field is more prominent than ever, giving us tools to innovate in the face of challenges with uncertain outcomes. A primary design goal with these really big challenges should be resiliency.

Resiliency is a kind of strength. It allows objects to hold their shape, and people and organizations to remain intact under duress. To design resiliency we cannot just devise solutions to current challenges; we must also anticipate future challenges, and this requires futurecasting.

Futurecasting is not about predicting the future. This is a fool’s errand, yielding results that are almost certainly inaccurate. When I was growing up, magazines like Popular Science promised flying cars and personal robots in the 21st century. (I’m still waiting for mine!) Instead, futurecasting is about sketching possible future scenarios based on current trends across a wide range of disciplines including science, technology, social sciences, economics, environmental and energy trends, etc. Instead of viewing the future as a single linear pathway, it uses systems-based thinking to envision multiple possible scenarios from best-case to worst-case possibilities.

For this article, I want to focus on four specific and interrelated trends that will affect organizational resiliency in the next decade:

  1. Climate Disruption
  2. Artificial Intelligence
  3. Cybersecurity
  4. Experience Design

Climate Disruption

Climate change is already happening, and the latest data suggest that it started earlier than previously thought. Many scientists also believe that the recent Paris accord is too little, too late to stop human-caused climate change. While there is promise of technology-based solutions to the problem, these will take time to both come on line and begin to take effect. So we can say with a high level of probability that many of the predicted effects of climate change are inevitable, and some— such as sea level rise, drought in some areas, flooding in others, and increased storm activity— are now unavoidable. Designing resiliency to climate disruption thus becomes of paramount importance.

What this means is that organizations need to be aware of all the possible effects of climate change, and what parts of their business are most vulnerable. For some organizations that means there are value chain risks to physical property, energy supplies or price volatility with raw materials or commodities. There may also be risks of products becoming unpopular due to shifts in the needs or attitudes of consumers, or regulatory risks due to governments taking action to mitigate climate disruption effects. These need to be factors in an organization’s design strategy to improve resilience. (Kem-Laurin Kramer has an excellent book on design strategy and sustainability called User Experience in the Age of Sustainability.)

Artificial Intelligence

Before proceeding on this topic, it’s important to define what AI means. There are different types of AI, and the differences are enormous:

  • Weak (or Narrow) AI is non-sentient and focused on specific tasks
  • AGI or Artificial General Intelligence is sentient and of equal intelligence to humans
  • ASI or Artificial Super Intelligence is sentient and exponentially more intelligent than humans

To be clear, what we are talking about here is weak AI. We are a long way off from building a self-thinking, self-aware, sentient AI, and we really don’t know how long it will take or if it’s even possible. We are held back less by computing power and more by the fact that we don’t have a clear understanding of the inner workings of consciousness or sentience. It’s pretty hard to build something when you don’t know what you’re building.

However, weak AIs are going to have an enormous impact in wealthy countries in the next decade. A new development that is coming quickly is the personal AI avatar, a weak AI that acts as a personal assistant. It will filter information for you, customize your news feed, manage your personal and professional communications, and predict your needs and desires. These personal AI avatars will be gateways to access consumers. Some companies will design and customize the avatars. Others will negotiate with the avatars to deliver ads and marketing materials. Organizations need to understand how this technology works.

Objects with embedded computers and wireless connectivity, the ‘Internet of Things,’ will proliferate, and increasingly these objects will interface with weak AIs that live in the cloud. These will also interact with personal AI avatars. For instance, your avatar will know when you wake up and will tell your coffeemaker to start making coffee. Your printer will tell your avatar that your ink levels are low and then your avatar can order new ink from Amazon without bothering you. Rather than just designing individual products, organizations will be designing product ecosystems, and there will be no difference from a design standpoint between digital and analog experiences.

Another area that is seeing revolutionary change is transportation design. Enabled by weak AI, autonomous self-driving cars will become the norm in the next decade. That doesn’t mean everyone will drive one, but we will all share the road with them. Just like with the Internet of Things, experience design will be critical in how we interact with transportation, from cars to buses, trains and aircraft. Already, companies like Tesla, Hyperloop, SpaceX, Toyota, Honda and others are hiring UX designers to do the design work that used to only be done by ergonomics engineers. This is because people don’t just interact with their car or other vehicle, but are interacting with multiple hardwares and softwares both inside and outside the vehicles. Organizations working with transportation will need to think of their products and services more like digital devices and software-as-a-service rather than traditional transport.

Cybersecurity

We are in a cyberwar. Right now. The recent hacks of government email servers and the DDoS attacks that brought down sections of the internet in October, 2016 were skirmishes in this war. This war is very complex because some of the players are governments and some are private parties, but it’s often very hard to tell the difference. This war will affect everyone using the internet and connected devices, so organizations need to know what’s going on and have a strategic plan.

The recent DDoS attacks were especially significant because instead of using desktop or laptop computers to launch the attacks, they used other devices, like home internet routers and webcams. All of those Internet-of-Things devices are actually computers with wireless connectivity, and they are all vulnerable to cyberattack.

For decades cybersecurity and anti-virus efforts have always been a step behind hackers. Humans are a bottleneck in these efforts, and so the only way to be able to respond and defend against these attacks quickly enough to be effective is to use defensive Weak AIs. On the flip side, AIs can also be weaponized and used to launch attacks. Again, because AIs have an enormous speed advantage over humans, such an attack could be very damaging.

Hackers know this, and so an attack with a weaponized AI is almost certainly inevitable. Organizations need to have a cybersecurity strategy, and AI needs to be a part of that strategy. For individuals, personal AI avatars will not only be our assistants but also our bodyguards against hacking and identity theft.

With AIs being the new defensive and offensive weapons in the cyberwar, experience design is critical to being able to effectively utilize them and to understand what is happening.

Experience Design

Experience Design (XD), UX, and Design Thinking are becoming the biggest forces in all fields of design and business. This is because they work as effective methods for solving big, complex problems with human-centered solutions. XD/UX combines the creative ideation and sideways thinking of design, critical for coming up with innovative solutions, with the empirical rigor of science, critical to validating whether a solutions works or not and why. Studies indicate that startup businesses fail 80-90% of the time due to XD/UX failures, which include things like lack of a market need, being beaten by competition, poor product design, ignoring customers, etc. XD/UX is critical for business.

Some of the areas that XD/UX is expanding into include:

  • Industrial design
  • Product design
  • Transportation design
  • Fashion tech
  • Medical tech

Increasingly, XD/UX is designing not just single products but product-service ecosystems. The empirical iterative process of XD/UX is particularly well suited for tackling big complex problems using design thinking and systems thinking.

Conclusion

In this time of uncertainty, there are unique opportunities for innovation. The organizations that are best prepared and well positioned will have a distinct advantage in those opportunities. By leveraging design thinking and XD/UX, organizations will have the critical elements to design solutions to climate disruption, AI, and cybersecurity. Futurecasting may at first sound more mystical than meticulous, but only by putting in place a proactive forward-thinking strategy can organizations design resiliency.

Designing Change for Good

The following is the original text from my talk at TEDx Crenshaw that took place in Los Angeles on Saturday, October 24, 2015. The video of the talk is included below. Special thanks to my editor Crystal Clayter for helping me write this piece and prepare for the talk.

 

I want to share with you a couple of things about my way of thinking. I have always viewed the world as one large interconnected system, and I’ve always wanted to use that understanding to make a real difference. John Muir once said “When we try to pick out anything by itself, we find it hitched to everything else in the Universe” and Ice Cube once said “The worst thing you can do about a situation is nothing.” And you know what’s really cool? I think I might be the first TEDx speaker in history to quote John Muir and Ice Cube in the same sentence! So now that we’ve gotten that milestone out of the way, I want to tell you about something happening right here in South L.A. that illustrates these two ideas.

A few months ago I heard a story on NPR news about a project called “Green Alleys” in the neighborhood surrounding Avalon and 52nd Street. Alleys are important for pedestrian traffic in this neighborhood, but they’re ugly, full of trash, and unsafe. When it rains, they flood with water and people can’t use them. The Green Alleys Project is addressing all of these problems with a unified solution. Solar recharging lights are going to allow people to safely use the alleys at night. A new type of pavement will let water seep into the ground, preventing floods and naturally filtering out pollution. Drought tolerant plants will beautify the alleys and help control dust, and public art projects will foster appreciation of culture. Promoting safe use of the alleys helps people get to and from work, helps kids move between school and home, and is good for both the environment and economy.

This project is important because it doesn’t treat all of these problems as separate issues. It recognizes that they’re all connected. We can’t effectively deal with one problem without addressing all of them.

I believe that the challenges we face in our community, and the world, are so big and complex, that we can’t fix them without a holistic approach. I present to you a solution that has the power to bring about vast changes: something called Design Thinking.

Design Thinking is a collaborative method for problem-solving. You start by identifying the problem. You come up with and test many divergent ideas on how to address all facets of the problem. You bring together the ideas that work, and discard the ones that don’t. You repeat these steps, as necessary, refining your ideas on each go around. And finally, you execute a solution.

The three most important aspects of design thinking are:

  1. Empathy. That’s why it’s often called human-centered design.
  2. Collaboration. You don’t have to be a designer to take part, and diverse viewpoints are highly valuable.
  3. Empowerment. Design thinking is about enabling people to become active participants in their own destiny.

Design is not just the domain of the creative class sealed in their little bubble. I teach user experience design at a postgraduate college called General Assembly, and I believe that teaching people design is teaching people empowerment. My students come from a vast range of backgrounds, and I really believe that anyone can take part in design. We cannot predict the future, but together we can invent it.

In service of this idea, I recently organized a Design Hackathon at General Assembly in South LA. With teams of students and alumni from General Assembly and USC, we spent a day applying design thinking to the challenges facing our local community. The teams came up with amazing, inspirational ideas. Unfortunately I don’t have time to share all of them with you today, but I want to show you a couple of them so it’s clear what people can do in just a matter of hours, working together and using Design Thinking.

screenshots.001

 

This is a smart phone app called “Urban Green”. As many of you know, South LA has over 3,000 empty lots, many of them used for nothing more than dumping trash. An organization called LA Open Acres has mapped all these sites, but the Urban Green App goes further. Using geolocation on your phone, you can see all the empty lots in your vicinity, who owns them and if they’re available to be reclaimed. You can also connect with others in your community to organize and work together. This app empowers people to turn trash dumps into parks, playgrounds, and public gardens, with positive impacts for the local economy, culture, public safety, and the environment.

This is Design Thinking.

screenshots.002

Here is another smart phone app called “100 & Rising”. One of the challenges of local business is how to draw investments, in order to grow and withstand the pressures of gentrification. This app is designed to empower local minority-owned businesses to seek micro-investment from the community. It also helps local entrepreneurs to raise funds for starting new businesses. The benefits include sustainable job growth, community pride, and profits from locally-owned businesses stay in the community, rather than being exported to another state or off shore bank account. 100 & Rising allows local minority-owned businesses and entrepreneurs to be participants rather than spectators in the economy.

This is Design Thinking.

Earlier this year, in Ohio, an educator ran an experiment called Prototype Design Camp with students from both public and private high schools. In the camp the high schoolers were taught methods of design thinking, organized into teams, and then allowed to work on projects.

Now, you’d probably expect high schoolers to be interested in designing new smart phone games or meme generators. But that’s not what they did.

Instead, they designed new schools with better learning environments. They designed better classrooms. And they designed new ways to build social movements.

In other words, they wanted to think BIG. Just by teaching a new approach to thinking about and solving problems, high schoolers were more engaged, more proactive in their learning process, and they were thinking in systems. This potential exists in the young people in this community as well. It’s time we harness it.

The challenges facing our community and the world are big, complex, interconnected, and urgent. We need a new way of thinking to meet these challenges. We need to be teaching design thinking to young people, at least at the high school level, if not earlier.

In the words of Dr. King, we must embrace “the fierce urgency of Now…Now is the time to make real the promises of democracy.”

Now is the time to design our own future.

SOLA/HACK! A Design Hackathon for Change in South LA

“The most common way people give up their power is by thinking they don’t have any.” ~Alice Walker

sola_hack_graphic_web

SOLA/HACK was a design hackathon I organized, hosted by General Assembly’s downtown L.A. campus. Participants included current students and alumni from General Assembly and USC. The objective of the hackathon was to apply design thinking and UX design principles to issues specific to the South L.A. community, with an eye toward how appropriate uses of technology could be used to help address social, economic, and environmental problems. While technology can be a powerful tool for change (think of the crucial role of cell phones during the Arab Spring uprising) it was stressed that there is not an easy techno-fix to every social problem. So participants were encouraged to look beyond just apps or websites and employ systems-based thinking on their solutions.

Some of the problems and challenges facing South L.A. include:

  • The area is a food desert, with half the number of grocery stores as other parts of the city.
  • It has the worst pollution levels in L.A. county.
  • South L.A. has an 8.4% unemployment rate, compared to 7.6% for the rest of the city, and per capita income  is half of what it is for the rest of the city.
  • South L.A. is starting to gentrify, which will push  out lower income residents. Risk factors for gentrification in the area include a a high proportion of renters, access to transportation via major freeways and expansion of public transit affords easy access to job centers, and housing values are low while architectural merit is high. Further, the affluent neighborhoods in L.A. have skyrocketing real estate prices for both buyers and renters, and in some cases are depopulating due to restrictive zoning laws. Recent studies have identified this as the real engine behind gentrification.

Zaneta Smith, a social worker and community leader in South L.A. who is also the organizer of the TEDxCrenshaw event, was a guest speaker and mentor for the hackathon. She opened the hackathon with invaluable information on the myriad challenges facing the local community, and mentored the teams on their projects.

Zaneta Smith talks with participants at SOLA/HACK.

Zaneta Smith talks with participants at SOLA/HACK.

Sofia Khan, a UX designer with Iteration Group and instructor at General Assembly, provided invaluable support and mentorship to the participants. Sofia and General Assembly alumn Alan Ortiz also taught a workshop on rapid prototyping, a critical tool for UX designers to empirically test ideas.

Participants were encouraged to think outside the box, think in systems, and draw connections between seemingly disparate ideas. The primary objective is innovation through collective brainstorming and rapid prototyping.

“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.” ~Marty Neumeier

At the conclusion of the hackathon, the participants voted on a winner. The vote was very close as all of the proposals were extremely strong and innovative. But in the end an app called Urban Green took the top prize. Below is a synopsis of this app, followed by the proposals from the other teams.


 

Winner: Urban Green by Karen Murphy, Bryan James, Natalie Sacks, and Kelsey Klemme

Winner: Urban Green by Karen Murphy, Bryan James, Natalie Sacks, and Kelsey Klemme.

Winner: Urban Green by Karen Murphy, Bryan James, Natalie Sacks, and Kelsey Klemme.

“Urban Green” is a smart phone app that addresses the issue of empty lots in South LA— over 3,000, many of which are used for nothing more than dumping trash. An organization called LA Open Acres has mapped all these sites, but the Urban Green App goes further. Using geolocation on your phone, you can see all the empty lots in your vicinity, who owns them and if they’re available to be reclaimed. You can also connect with others in your community to organize and work together. This app empowers people to turn trash dumps into parks, playgrounds, and public gardens, with positive impacts for the local economy, culture, public safety, and the environment.


100 & Rising by Rachel McLeod, Leon Baham, and Evangeline Hsiao

100 & Rising by Rachel McLeod, Leon Baham, and Evangeline Hsiao.

100 & Rising by Rachel McLeod, Leon Baham, and Evangeline Hsiao.

“100 & Rising” is a smart phone app designed to empower minority-owned businesses and entrepreneurs. One of the challenges of local business is how to draw investments, in order to grow, expand capacity and withstand the pressures of gentrification. This app provides a tool for local minority-owned businesses to seek micro-investment from the community. It also helps local entrepreneurs to raise funds for starting new businesses. The benefits include sustainable job growth, community pride, and profits from locally-owned businesses stay in the community, rather than being exported to another state or off shore bank account. 100 & Rising empowers local minority-owned businesses and entrepreneurs to be participants rather than spectators in the economy.


Help a Family Grow by Bianca Byfield, Viannka Lopez, Min Ryu, and Marvin Monserrat Jr.

Help a Family Grow by Bianca Byfield, Viannka Lopez, Min Ryu, and Marvin Monserrat Jr.

Help a Family Grow by Bianca Byfield, Viannka Lopez, Min Ryu, and Marvin Monserrat Jr.

“Help a Family Grow” takes an innovative approach to the challenge of foster care youth at the transitional age range of 16-24 known as “Transitional Age of Youth” or TAY. South L.A. has the highest number of foster care children in L.A. County, and many Transitional Age of Youth (TAY) do not have access to good schools, or good support and mentorship for transitioning to adulthood and independence. Help a Family Grow matches these youth at the ages of 18-24 with businesses who can provide not only on-the-job training but also housing, by utilizing existing state foster care subsidies.

The program goes well beyond a website and app, helping to build relationships between youth and business owners. The subsidies allow businesses to increase staffing levels, and provides youth invaluable job skills and experience. This systems-based approach is built on a forward-thinking model of partnering county and state governments with local business in a solution that benefits all.

Concept sketches for the "Help a Family Grow" app design.

Concept sketches for the “Help a Family Grow” app design.

 


Voice of South L.A. by Ellie Hoshizaki, Philipe Navarro, Kendrick Parks, and Poy Yeung

Voice of South L.A. by Ellie Hoshizaki, Philipe Navarro, Kendrick Parks, and Poy Yeung.

Voice of South L.A. by Ellie Hoshizaki, Philipe Navarro, Kendrick Parks, and Poy Yeung.

“Voice of South L.A.” is an app that gives people a voice to their representatives in government. People often feel powerless and far removed from their political representatives, and this powerlessness contributes to South L.A. having the lowest voter turnout and civic involvement in the county. “Voice of South L.A.” provides pre-populated forms for sending messages directly to local government officials, and also allows you to share your message with others to organize and inspire. It is a tool that empowers any individual person to participate in the democratic process and hold their representatives accountable. Greater civic involvement has vast positive direct and indirect effects on a broad range of social and economic issues.


SoLocal by Hassan Latif, Brooke Newberry, Tiffany Koh, and Melissa Jeffries

SoLocal by Hassan Latif, Brooke Newberry, Tiffany Koh, and Melissa Jeffries.

SoLocal by Hassan Latif, Brooke Newberry, Tiffany Koh, and Melissa Jeffries.

Small minority-owned businesses in South L.A. are feeling the early pressures of gentrification which include rising rental prices and shifting demographics. SoLocal is an app for consumers to find and support local minority-owned businesses using geolocation. Going even further than finding business, the app cross-lists items for sale and services in multiple businesses, allowing users to create shopping lists and do virtual window shopping by searching across different genres of retailers. Based on user’s shopping preferences the app would also make suggestions for stores that carry similar goods. SoLocal is a hub for creating a community that is both an online community and physical community for local minority-owned businesses and consumers.


Conclusion

The problems facing the local community in South L.A. are complex, interconnected, and in many cases long-standing and deeply-rooted. Technology alone cannot solve these issues. What will work is a systems-based approach that recognizes that socieity, theeconomy, and the environment are part of an interconnected eco-system. The participants in SOLA/HACK demonstrated that by taking a systems-based approach and employing design thinking, innovative and forward-thinking solutions are in our grasp. Indeed, the most innovative advances in UX design in the next decade will be in design for social good. I intend to use design thinking to be the change I want to see and to teach others to do the same.

UX Project Review: UXSC 2015 Designathon

The winning UX team, from left to right: Sarah Dzida (mentor), Alison Omon, Nikita Dhesikan, Kenia Duque, and Lowrie Fu.

The winning UX team, from left to right: Sarah Dzida (mentor), Alison Omon, Nikita Dhesikan, Kenia Duque, and Lowrie Fu.

Winners of the UXSC 2015 Designathon design an innovative master planner for college students

On April 25th, 2015, UXSC (the student UX design group at the University of Southern California) staged a Designathon, a shorter version of hackathon tailored to user experience design. The Designathon, held at USC’s tech incubator facility The Blackstone Launchpad, was open not only to students but to anyone who wanted to participate. Teams were formed the morning of the event, and each team was mentored by UX design professionals who helped them with the design process.

The winning team of Nikita Dhesikan, Kenia Duque, Lowrie Fu, and Alison Omon (and mentored by UX designer Sarah Dzida) were charged with designing Koreplan: a master planner for college students. Kenya Duque explained how their design would address student’s needs:

“Koreplan would help users find an optimal work/school schedule based off of their lifestyle. Instead of trying to re-design Google Calendars or another popular calendar platform, we decided to concentrate on designing a better experience for USC students when they use Web-Reg to sign up for classes.”

Common frustrations that students face with current online tools include having to open multiple tabs to see what courses to take in one semester (OASIS, Ratemyprofessor, Google Calendar, etc.), the overhead in remembering the specific classes that are needed, and being forced to start over when there is an enrollment error, such as not meeting the prerequisites for a class. These frustrations require students to spend many hours of time at tasks that should be much simpler, and the causes of these frustrations may also lead to students making errors in their course selection and academic planning, negatively impacting their overall university experience.

The team’s solution was to have a student log into Koreplan where their dashboard would show their remaining classes and the progress they have made to their 4 year plan. The student clicks on a few classes from their Major, Minor, or GE course lists, and Koreplan makes a few schedules with the combination of classes. The class sections have a table of details where a student can see if any of their Facebook friends are also enrolled in the class, and the rating of the professor teaching the course. Once a student has chosen their desired school schedule, they can integrate it with their personal calendars such as Google Calendar, iCal, etc.

The team focused on three primary user personas, representing a freshman student, a junior student and a senior. Although they did not develop a persona for a sophomore, the personas they did have allowed them to analyze the problems from the point of view of students from the very beginning to the end of their university experiences. The personas also represented a college athlete, a med student, and a member of a fraternity, giving the designers a broad range of user perspectives.

The confusions and frustrations with course enrollment selection and management, and the current lack of a systems-based approach to managing one’s academic career, were clear and universal for students of all types. While there are lots of great digital tools available for students, the lack of a coherent ecosystem for making these tools work together is exactly the problem the team approached. The solution they came up with, Koreplan, is precisely the digital trend that is defining UX design now and will continue to do so over the next five years: not just innovation in a single product, but designing innovative synergies between products. In this way, the Koreplan team not only designed a product that would solve major pain points for their target users, but also leveraged the synergies between existing technologies in a way that was inventive and forward-thinking.


Below are images from the work that Nikita Dhesikan, Kenia Duque, Lowrie Fu, and Alison Omon did for the Designathon:

User personas

User personas

Koreplan screenflows 1-4

Koreplan screenflows 1-4

Koreplan screenflows 2

Koreplan screenflows 2