8 Ways Apple Can Save the MacBook Pro (Hint: it’s all about UX)

The Problem The release of the new MacBook Pro computers with the Touch Bar feature has not gone smoothly for Apple. Chief amongst the problems with this latest iteration of Apple’s flagship portable computer is poor and inconsistent battery life, the primary reason why Consumer Reports for the first time initially did not recommend the […]

Designing Resiliency

We are living during a period of history defined by uncertainty. Global climate change, political and social upheavals, demographic shifts and other large scale changes mean that past trends do not necessarily predict future ones. But this is also a period when design as a field is more prominent than ever, giving us tools to […]

UX Project Review: UXSC 2015 Designathon

Winners of the UXSC 2015 Designathon design an innovative master planner for college students On April 25th, 2015, UXSC (the student UX design group at the University of Southern California) staged a Designathon, a shorter version of hackathon tailored to user experience design. The Designathon, held at USC’s tech incubator facility The Blackstone Launchpad, was open […]

UX Design Thinking for Transmedia

“You cannot create experience. You must undergo it.” -Albert Camus Before launching into the topic of this article, it’s necessary to lay out very clear definitions of what exactly UX and Transmedia are, as these terms get misused far too frequently. UX is short for User Experience. Broadly speaking UX design is a process for […]

UX Design and Social Entrepreneurship

“The human-centered focus, and the rigor and creativity required to maintain that focus over the entire course of the work, sets design thinking apart from other methods of problem solving.” ~Sarah A. Soule Design thinking has been adapted as an effective methodology not only for product design and business models but also for social entrepreneurship. […]

Experiential Design in a Shot Glass

A technology entrepeneur named Brett Cramer, founder of the Spice Lab, is obsessed with salts.  He buys them by the container-load (I mean those small house-sized shipping containers) from all over the world–Himalayan salts, Hawaiian salts, smoked salts, spicey salts, etc. etc.–and sells them to foodies and gourmets.  If you think salt is just salt, […]

UX Design is Impossible. So How Do You Do It?

“Nightlife design is a set design for a play that hasn’t been written.” -Serge Becker, Experience Designer It’s sometimes said that UX design is impossible because you can’t design the user.  People are slippery and individualistic and won’t behave the way they’re supposed to.  The UX designer profiles user personas, writes narratives, defines parameters and […]