Hitachi

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Envisioning the Future of Hitachi

Client: Hitachi Group

Role: Futurecasting, UX Design, Interaction Design, Visual Effects Art Direction, Client Communications

Status: Completed 2018

Background: Hitachi is a large corporation with a wide range of research and development areas. This project was to help Hitachi envision speculative futures to help with strategy, sustainability and resilience.

Objectives:

Lead futurecasting sessions with Hitachi executives to envision speculative futures using Causal Layered Analysis, resulting in a narrative story set 10-15 years in the future.
Design plausible future systems and interfaces.
Work with a film director and special effects studio to produce a short film intended to inspire Hitachi employees and align behind a shared vision.

Screen Shot 2018-11-24 at 4.34.07 PM — INSTEAD OF SMART PHONES, WE WILL USE UBIQUITOUS SMART SURFACES

Screen Shot 2018-11-24 at 4.34.32 PM — BIOMETRIC SCANS ENABLE A PASSING AUTONOMOUS CAR TO KNOW WE NEED A RIDE

Screen Shot 2018-11-24 at 4.35.04 PM — AUTONOMOUS CARS CONTINUOUSLY SCAN THE SURROUNDING ENVIRONMENT

Screen Shot 2018-11-24 at 4.35.15 PM — FLEET CONTROL CENTERS ANALYZE INCOMING DATA FROM ALL AUTONOMOUS VEHICLES

Screen Shot 2018-11-24 at 4.35.33 PM — ALGORITHMS ARE UPDATED ACROSS THE ENTIRE VEHICLE FLEET IN REALTIME

Screen Shot 2018-11-24 at 4.35.46 PM — SMART ENERGY GRIDS ENABLE OPERATORS TO REMOTELY MONITOR FOR EFFICIENCY AND SUSTAINABILITY

Screen Shot 2018-11-24 at 4.36.00 PM — REMOTE WORKERS ARE ASSIGNED TASKS USING AUGMENTED REALITY

Screen Shot 2018-11-24 at 4.36.20 PM — WITH AI AND REMOTE SENSORS, HEALTHCARE MOVES FROM THE CLINIC INTO THE HOME

Screen Shot 2018-11-24 at 4.36.28 PM — SMART PILLS USE NANOTECH TO DO INTERNAL DIAGNOSIS AND ADMINISTER TREATMENT

Screen Shot 2018-11-24 at 4.36.36 PM — DOCTORS ARE AUTOMATICALLY SENT INFORMATION ABOUT THEIR PATIENTS

Screen Shot 2018-11-24 at 4.36.50 PM — WITH MESH NETWORKS, TECHNOLOGY WILL BE MORE PERVASIVE BUT LESS VISIBLE