Hitachi

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Envisioning the Future of Hitachi

Client: Hitachi Group

Role: Futurecasting, UX Design, Interaction Design, Visual Effects Art Direction, Client Communications

Status: Completed 2018

Background: Hitachi is a large corporation with a wide range of research and development areas. This project was to help Hitachi envision speculative futures to help with strategy, sustainability and resilience.

Objectives:

  • Lead futurecasting sessions with Hitachi executives to envision speculative futures using Causal Layered Analysis, resulting in a narrative story set 10-15 years in the future.
  • Design plausible future systems and interfaces.
  • Work with a film director and special effects studio to produce a short film intended to inspire Hitachi employees and align behind a shared vision.
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INSTEAD OF SMART PHONES, WE WILL USE UBIQUITOUS SMART SURFACES
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BIOMETRIC SCANS ENABLE A PASSING AUTONOMOUS CAR TO KNOW WE NEED A RIDE
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AUTONOMOUS CARS CONTINUOUSLY SCAN THE SURROUNDING ENVIRONMENT
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FLEET CONTROL CENTERS ANALYZE INCOMING DATA FROM ALL AUTONOMOUS VEHICLES
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ALGORITHMS ARE UPDATED ACROSS THE ENTIRE VEHICLE FLEET IN REALTIME
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SMART ENERGY GRIDS ENABLE OPERATORS TO REMOTELY MONITOR FOR EFFICIENCY AND SUSTAINABILITY
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REMOTE WORKERS ARE ASSIGNED TASKS USING AUGMENTED REALITY
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WITH AI AND REMOTE SENSORS, HEALTHCARE MOVES FROM THE CLINIC INTO THE HOME
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SMART PILLS USE NANOTECH TO DO INTERNAL DIAGNOSIS AND ADMINISTER TREATMENT
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DOCTORS ARE AUTOMATICALLY SENT INFORMATION ABOUT THEIR PATIENTS
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WITH MESH NETWORKS, TECHNOLOGY WILL BE MORE PERVASIVE BUT LESS VISIBLE
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